Be clear of your wall graphic goal: There’s no point denying it. Wall graphics can leave us underwhelmed sometimes. They might prompt a shrug or, worse, not be noticed at all. In these cases, it’s likely that, in designing them, decisions were fudged somewhere. Without a clear goal, or with a set of competing goals, ideas get fuzzy and the overall impact of a wall graphic can weaken. It is always preferable to start any wall graphic project knowing exactly what you want to achieve, above and beyond looking great.
Once you have settled on a clear goal, it is worth doing some research into the proposed location.
Know your walls: Any reputable printing firm should propose a solution that is perfect for the host wall but, of course, every project is different. It can save time and effort to know exactly what surface you’re considering adding graphics to. From painted and plastered walls through concrete, glass, ceramics to steel and aluminium, they all have unique characteristics and need different solutions.